Certifications
- Master of ChatGPT Certification – Coursiv, 2026
- Master of Claude Certification – Coursiv, 2026
MarTech Stack
Advertising & Media Buying: Google Ads (Search, Display, Local), Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, YouTube Ads, OTT Ads
SEO & Search Optimization: SEMrush, Ahrefs, Screaming Frog, Google Search Console
Analytics & Reporting: GA4, GTM, Hotjar,Looker Studio, Power BI, Swydo, Power Automate
CRM & Marketing Automation: HubSpot, Salesforce, Microsoft Dynamics 365, Mailchimp, Constant Contact, Marketo, Office 365
Web & Development: WordPress, Bluehost, HTML, CSS, Java
Creative & Social Media Management: Adobe Creative Suite, Canva, Sprout Social, Hootsuite
AI & Creative Tools: ChatGPT, Claude, MidJourney
CHARLES
F. LIGHTNER
Digital marketing leader
Recognized for delivering measurable growth, ROI, and strong brand impact across corporate and agency operations. Excels at end-to-end project execution, leading high-performing teams, and applying creative, solution-focused strategies that streamline processes, enhance brand presence, and drive efficiency.
Digital Marketing And Strategy
- Performance Marketing Strategy: SEO, AEO & SEM
- Paid Digital Advertising & Vendor Management
- Demand Generation & Revenue Growth
- Conversion Rate Optimization (CRO) & Funnel Performance
- Marketing Automation & AI-Driven Campaign Scaling
- Analytics, Attribution Modeling & KPI Reporting
Professional Experience
Director of Digital Marketing | Kelley Kronenberg | Fort Lauderdale, FL | May 2022 – Jan 2026
- Multi-channel B2B and B2C strategies (AEO, SEO, SEM, OTT, email, social) → 25% YoY lead growth, +70% LinkedIn engagement, and 125% ROI on PPC.
- Executed internal marketing programs for 500+ employees, achieving 100% NPS, +95% Google, +75% Indeed ratings to supporting talent and client acquisition.
- Developed and executed cross-channel content and automation workflows, driving 40% website traffic growth, 30% higher lead-to-client conversion, and stronger overall brand visibility.
Digital Marketing Director / Strategist | Wax Custom Communications | Miami, FL | Jun 2021 – Jul 2022
- Directed multi-channel B2C campaigns for Top 20 healthcare providers, driving +78% patient recruitment in one quarter, -35% cost per lead, and +62% talent recruitment
- Oversaw content, segmentation, A/B testing, geo-fencing, and retargeting for six-figure campaigns, optimizing performance and ROI.
- Launched innovative digital initiatives including influencer partnerships and programmatic advertising, generating +35% qualified leads while reducing acquisition costs.
Digital Marketing Manager | Performance Hospitality Management | Fort Lauderdale, FL | Mar 2020 – Jul 2021
- Led digital marketing across multi-property hotel brands; drove occupancy, events, and dining revenue.
- Critical COVID-era promotion generated record revenue; email database +40%, email revenue +85%
- Executed all marketing functions post-downsizing including activations, budgets, KPI reporting, creative, etc.
Digital Marketing Manager | OGDEN News | Findlay, OH | Apr 2012 – Apr 2020
- Directed digital media for newspapers and radio stations, launching new revenue initiatives and an online relaunch that drove subscriptions, ad growth, and +5,000% referral traffic
- Founded Findlay Digital Design (125+ client accounts-digital products/services), growing digital sales 60% YoY.
- Launched Social Findlay, 24K+ followers, city recognition, and 30% in new digital revenue.
Marketing & IT Manager / Territory Sales Manager | Kramer Enterprises Inc. d.b.a City Uniforms and Linen & City Apparel | Findlay, OH | Jan 2000 – Mar 2012
- Progressed from Territory Sales Manager (105% revenue growth, 300% territory expansion) to Marketing & IT Manager.
- Designed first company-wide digital marketing strategy; rebranding, and created slogan “Delivering Image.”
- Directed marketing, vendor partnerships, and IT infrastructure for efficiency, scalability, and growth.
